The purpose of this study was to compare personal, social, communicational and extensional-technical characteristics of ranchers in related to the insurance of agricultural products. The methodological approach of this study was causal- comparative. Ilam's ranchers were chosen as participants (N=5704). And 359 of them were selected by simple random sampling method. The validity of the research instrument was obtained by a panel of experts consisting of senior faculty members, insurance fund experts, and some experts of agriculture jahad organization of Ilam province. A pilot wok was conducted and the reliability of the questionnaire, involving 30 questions, was done by the ranchers outside the selected participants. Cronbach alph confidence coefficient was 0.79. Results showed that there is a significant difference at 0.05 levels among the averages ranchers' knowledge about insurance, consent from Insurance and technical extensional situation when two rancher groups were compared.