Europe activated carbon market is estimated to grow at compound annual growth rate of 4.5% over the period i.e. from 2020 to 2025. The main factor of this analysis is presence of air pollution in the Europe continent and constitution is dealing it removal of mercury level in the air. It has also been observed that substitutes like silica gel and other developments are the major threats to the market growth. Increase in the demand of gas purification leads to increase in demand for activated carbon.